Online Advertising & Retargeting Policy (in accordance with DSGVO)
At Source Vertise GmbH, we take your data privacy seriously. As part of our digital marketing strategy, we may use online advertising tools to promote our IT and cybersecurity services. This includes campaigns run on LinkedIn, Meta (Facebook/Instagram), Google Ads, and other digital platforms—fully in line with the General Data Protection Regulation (DSGVO).
➤ Purpose of Advertising
We use advertising technologies to:
- Promote relevant services based on your interests or industry
- Reach potential customers who may benefit from our offerings
- Re-engage previous website visitors through remarketing
- Measure and improve campaign performance
➤ Legal Basis
Data processing for advertising and retargeting purposes is based on Art. 6 (1) (a) DSGVO, i.e., your consent. When you visit our website, you will be given the option to consent to tracking technologies (cookies/pixels) used for marketing purposes. You can revoke this consent at any time.
➤ Technologies We Use
We may use tracking tools such as:
- Cookies and pixels from LinkedIn, Facebook, Google, etc.
- Remarketing tags for targeting users who have visited our website
- Lookalike or similar audiences created through platform algorithms
No personally identifiable data (e.g., name or email) is transferred to third parties without your express consent.
➤ Data Transfer to Third Countries
Some advertising platforms (e.g., Meta or Google) may process your data outside the EU/EEA, especially in the USA. In such cases, we ensure appropriate safeguards under Art. 46 DSGVO, such as Standard Contractual Clauses (SCCs), are in place.
➤ Opting Out / Managing Preferences
You can manage or revoke your advertising preferences via:
- Our cookie consent banner on the website
- Platform settings:
- Industry-wide opt-out tools:
➤ Transparency and Control
We are committed to maintaining full transparency in how your data is processed for advertising. You will never receive unsolicited messages, and no automated decisions are made that would significantly affect you.